Man United Signs Uber Partnership

13 Jan 2017 | tshego

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Manchester United and Uber have announced a new global partnership, creating a dedicated ‘Uber zone’ at Old Trafford to help fans arrive and leave the stadium on matchdays.

Over the next several months, Uber will also connect fans in over 30 countries around the world to the club through a number of experiences, including behind-the-scenes content for customers and drivers in over 30 countries.

Manchester United’s group managing director, Richard Arnold commented: “Manchester United is always looking at ways in which we can improve our fans’ experience and our relationship with Uber will allow us to do this in new and exciting ways.

“Supporters will tell you that the journey to and from a game, whether they are watching it at Old Trafford or another venue on the other side of the world, is an important part of the matchday experience, contributing to the build-up and anticipation of the day. Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”

Amy Friedlander Hoffman, head of business development – experiential marketing at Uber, added: “Uber makes it easier for people around the world to connect to what they care about and now we’re excited to give that connection to Manchester United fans.

“We’re thrilled to be partnering with Manchester United to not only make match day transportation more seamless, but to deliver fans incredible experiences throughout the season, no matter where they are supporting from.”

Uber already has partnerships in place with several teams in the National Football League (NFL), Major League Soccer (MLS) side LA Galaxy and French side Olympique Lyonnais, among others.