Manchester United and Aon have announced an new business partnership which will see their current relationship extended by an additional eight years to 2021, with the club’s training centre renamed the Aon Training Complex. The deal is reported to be worth around £15 million a season.
Under the new partnership, which will begin on 1st July, Aon will become the first ever partner of the training facility at Carrington, providing advice to the club on talent development, risk management, health and wellness.
United players and coaching staff will also wear Aon-branded training kits at all friendly and competitive domestic fixtures, as well as during training sessions.
Aon, the global provider of risk and human resource solutions, will now become the Presenting Partner of all Manchester United pre-season tours for the next eight years, including Tour 2013 presented by Aon in Asia Pacific.
The company will advise United on its plans for global expansion as part of the deal, which will also see Aon offer value-in-kind services such as player and staff insurance, data analysis and research.
Announcing the partnership, Manchester United commercial director Richard Arnold said: ‘I am delighted that this cements our relationship with Aon for a further eight years. They are a great partner and I am very excited about the possibilities for sustainable advantage this provides the Club as we build our global presence.’
‘Aon knows that every employee, including the first team, drives the success of our Club. The Aon Training Complex is all about winning and preparing individuals, identifying talent and performing at the highest level to achieve success. Aon serves clients with unwavering focus on high performance, training and execution, an approach that mirrors the way we prepare here at Manchester United.’
Phil Clement, Aon’s global chief marketing and communications officer, added: ‘This announcement is the next step in the evolution of our partnership with Manchester United. Together, Aon and Manchester United have been working on two critical issues for a growing global business – managing risk and highly performing teams.’
‘The first phase of our relationship brought Aon an explosion in brand awareness. This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results.’
‘As a business our ambition is to empower economic and human possibility and our partnership with Manchester United is the ideal way to do this.’
In 2011, Manchester United broke new ground in the sponsorship market after signing a four-year deal with DHL to become the first official training kit sponsor of the club in a deal worth a reported £40 million – a figure greater than over half of Premiership club’s main shirt sponsorship deals.
However, the deal was bought out by the club a year later.