Man Utd Expands Asian Partner Portfolio

07 Apr 2014 | tshego

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Manchester United has agreed a national sponsorship deal with food producer Ottogi, who will become an official partner of the Premier League champions in South Korea.

The agreement will allow Ottogi to use the Manchester United crest and other club marks on its packaging.

The club’s group managing director, Richard Arnold, said of the deal: ‘We are delighted to welcome Ottogi as an official partner to Manchester United. Ottogi have an innovative approach to developing their products and we have been impressed by their commitment to breaking new ground in their industry. I would also like to extend my congratulations to Ottogi as they celebrate their 45th anniversary this year.’

Young-Joon Ham, the chief executive of Ottogi, added: ‘Ottogi is extremely proud to be partnering with Manchester United, the most popular football club in the world. The company recognises the club’s global footprint and its strong association with the Korean consumers. We look forward to maximising the partnership to retain our market leadership and to further globalise our brand.’

‘Ottogi understands the power of football and has continuously invested in sports marketing over the past few years. The partnership with Manchester United serves as a strong testament to our continued commitment to further flourishing the football infrastructure in Korea and reflects our on-going efforts to deliver happiness to our fans through our high-quality and delicious products.’

Last week United also confirmed a sponsorship with European Food Public Company Ltd, with the Thai company coming on board as the club’s Official Confectionary Partner in Cambodia, Laos, Myanmar, Thailand and Vietnam.

According to Arnold, Manchester United – currently sixth in the Premier League table after a 4-0 win over Newcastle United at the weekend – have 15 million followers in South Korea.

Meanwhile, United have confirmed the departure of chief operating officer Michael Bollingbrooke, with his responsibilities to be shared between other staff members.