Man Utd & Google+ Create Digital Fan Experience
Manchester United and Google+ have teamed up to create a unique digital opportunity for the club’s international fanbase, with United fans around the world set to appear on pitchside hoardings during the club’s upcoming Barclays Premier League game with Liverpool on 16th March, via a Google+ Hangout.
The project has been given the title of ‘Front Row’ and is being promoted by United as a ‘world-first look at the future of spectator sport’.
Supporters are being asked to share a photo of themselves supporting the Red Devils via Google’s platform, with a select few making it onto Old Trafford’s digital advertising boards for the much-anticipated match.
Those who wish to see their face appear around the Theatre of Dreams’ turf must post their photo alongside #MUFrontRow in order to receive a chance of being spotted.
Richard Arnold, Manchester United’s group managing director, said: ‘This ground-breaking initiative offers a dynamic and innovative way for our fans worldwide to get even closer to the club they love.’
‘Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football, something that is a dream for all United fans, no matter where they live.’
Cristian Cussen, the head of Google+’s EMEA division, added: ‘For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn’t think of a greater partner than Manchester United to kick it off.’
Manchester United have been shortlisted for the coveted Brand of the Year, sponsored by Pinsent Masons, category at the BT Sport Industry Awards 2014. Check out who they are up against here.
