Man Utd Signs Euro Mobile Deal
Manchester United have signed a three-year sponsorship agreement with Bulgarian telecommunications company GLOBUL, which will offer the club’s fans in the country access to exclusive United news, interviews, special features and other content over its mobile network.
The news coincides with media reports that Manchester United’s Bulgarian striker Dimitar Berbatov looks set to have his contract extended, with United looking set to take up an option of a further one year on the existing deal.
The Old Trafford side are also the most popular foreign club in Bulgaria.
GLOBUL and United will also develop a promotional microsite in Bulgarian and English, specifically tailored for local supporters.
Through various promotion and subscription reward initiatives, fans will have the chance to win signed merchandise and gain access to tickets at Old Trafford.
As of today (8th February), GLOBUL will offer its new ‘GLOBUL United’ tariffs to all fans in Bulgaria, which will provide bundle minutes, SMS, MMS and mobile internet traffic, as well as access to dedicated United mobile content at monthly fees.
Sir Alex Ferguson attended a press conference at Carrington on Tuesday to announce the launch, along with Berbatov, Tom Cleverley and Phil Jones.
The United boss said: ‘I am very pleased to welcome Globul to Manchester. Anything that brings our international fans closer to the club is a good thing and we are looking forward to developing the partnership in the future.’
United’s commercial director Richard Arnold added: ‘We are pleased to have established a partnership with Globul, a company that not only has strong links to football in Bulgaria, but also shares the club’s ambition to be the best in its field.’
