Man Utd Signs Global Nissin Partnership

16 Jul 2014 | tshego

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On the back of a record-breaking, ten-year kit deal with adidas, Manchester United FC has announced a multi-season sponsorship agreement with international food brand Nissin to become a global partner of the club.

Nissin, whose founder’s philosophy reads “food and sports are the wheels to drive health”, explained in a statement that it is committed to improving the health of the world by driving increased participation in sports, and providing the food to fuel an active lifestyle.

Founded in Osaka, Japan in 1948, Nissin is famous for its instant noodles which were invented by its founder, Momofuku Ando, who developed the convenience food as an answer to food rationing after World War II.

In the first year of the partnership the Japanese food brand will produce Nissin and Manchester United branded food products for global sale and will reportedly unveil a unique campaign linking the club with its products.

Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official club publications, MUTV and the club’s official website.

Manchester United’s group managing director, Richard Arnold, said of the deal: ‘We are delighted to welcome Nissin into our family of Global Partners. The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over.’

‘Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together.’

Koki Ando, CEO of Nissin Foods Holdings Co. Ltd, added: ‘Nissin will start a new project in collaboration with athletes and sports teams. Our slogan for this project is ‘HUNGRY TO WIN’. We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United who is the best in the world in name and in reality.’