Man Utd Signs Music Streaming Partner

14 Dec 2016 | tshego

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Manchester United has announced a new partnership with Deezer, an international digital music platforms, who becomes the club’s first official audio streaming partner.

The launch saw current United players, along with club legend Rio Ferdinand, share their passion for a variety of musical genres in a launch video (below).

As a global partner, Deezer will enable fans able to access more than 43 million tracks and 40,000 pieces of broader audio content, such as podcasts.

Pop, grime, rock, metal… you’ll find it all on @Deezer, our official music partner. https://t.co/6Etlex9exT https://t.co/gNeMmuYBA4

— Manchester United (@ManUtd) December 13, 2016

United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators and algorithmic data.

In addition to the film, United’s fans can expect to see player playlists, hear match day playlists when at Old Trafford and experience integration between the Manchester United website and Deezer apps.

Manchester United group managing director Richard Arnold said: “This is an exciting partnership for us and Deezer. Music and sport have the power to bring people together, something we experience first-hand with the appeal of football and the unique passion for Manchester United. As Deezer is also an innovator and an industry leader, we look forward to providing our fans around the world with a new way to interact with the Club they love through music and digital media.”

Deezer’s chief executive officer Hans-Holger Albrecht added: “We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content. We look forward to continuing to build our relationship with Manchester United over the next few years and to delivering what we believe will be the very best user experience.”