Man Utd & Tag Heuer Unveil Special Edition Watches

Manchester United and official timekeeper, TAG Heuer has unveiled the first official club special edition watches.

At an event at Old Trafford, attended by the club’s group managing director, Richard Arnold and TAG Heuer CEO and president of the LVMH watch division, Jean-Claude Biver, the event held in the club’s megastore saw a crowd of fans gather to be the first to view the exclusive watch collection. 

Fans were greeted by club captain, Wayne Rooney as well as first team players, Zlatan Ibrahimovic, David De Gea and Ander Herrera, who made an appearance at the store to present the watch collection.

In the run up to the launch fans were challenged to partake in the TAG Heuer and Manchester United pressure test challenge, competing against the clock in a quiz. The four most successful fans were invited to Old Trafford on the day of the launch and competed against the four first team players, with the overall winner presented with a special memento of the day.

The Manchester United and TAG Heuer special edition watches include a tailored design of the Swiss watchmaker’s Formula One Chrono timepiece, featuring the club’s famous red and black colours as well as the club crest.

In addition to this, TAG Heuer has also created a limited edition, Carrera Heuer-01 model, featuring an in-house chronograph caliber and a stainless steel case with a hi-tech matte black coating and Manchester United club crest.

Manchester United Group managing director, Richard Arnold commented: “Manchester United and TAG Heuer is an ideal partnership; two icons at the pinnacle of their industries, working together to build on their history and success.

“The club is very proud to have the Manchester United crest feature on two of TAG Heuer’s most popular timepieces. A watch is something personal that you wear every day and by creating both of these desirable pieces TAG Heuer has produced items that are not only quality, wearable products, but also luxury, treasured items that will forever connect the owner to the club they so passionately support.”

TAG Heuer CEO and president of the LVMH watch division, Jean-Claude Biver sa9d: “Our partnership with Manchester United seals the important and strong involvement in football for TAG Heuer. We are particularly proud and pleased about this partnership, as it will be key in the promotion of our brand in Asiawhere Manchester United is one of the most popular football clubs.

“We are always trying to build what we call a 360 degree partnership, a relationship that goes much beyond being just a time keeper or having visibility in the stadium. In addition to creating a number of engaging events for our fans, we also plan to work with the United and the players to promote the special, dedicated watches designed for the Club. There is no limit to the depth and width of our partnership”