Manchester United has extended its global partnership with mattress and pillow manufacturer Mlily.
The new extension will see sofas added to the range of rest and recovery products promoted by the Red Devils.
The partnership renewal was unveiled at the club’s #ILOVEUNITED fan event in Shanghai over the past weekend.
The relationship between the two organisations began in 2016 and they have since collaborated on numerous fan focused activities including youth tournaments, player meet and greets and trips for Chinese fans.
Victoria Timpson, Chief Executive Officer of Alliances and Partnerships, said, “Our partnership with MLILY is a fantastic example of how we work with our partners to not only engage with our global fans, but also use their expertise to enhance the services available to our first team players.
“Quality sleep and relaxation are such a vital part of an athletes training program and by working with our rest and recovery coaches, MLILY were able to advise and provide high quality sleep products to assist with this. We are excited to extend this further by bringing the same technologically advanced sofa products to both players and fans.”
James Ni, Founder of Mlily, added, “Our dedicated partnership with Manchester United is something that continues to elevate the stature of our brand in China and across our global markets. Innovation has always been a key factor in our success, and we share those similarities with Manchester United, who continue to innovate as a global leader in the sports industry, both on and off the pitch.”
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