Man Utd Unveils First January Signing
On the back of three straight defeats, Manchester United have confirmed their first signing of the January transfer window by announcing a new multi-year global sponsorship agreement with international spirits brand Aperol.
The deal, which runs until the end of the 2016/2017 season, will see Aperol branding visible at all domestic games at Old Trafford, as well in official United publications and on MUTV and the club’s official website.
In addition, as the official global spirits partner of the 20-time English champions Aperol will also supply its signature drink, Aperol Spritz, throughout Old Trafford’s hospitality areas.
United’s group managing director Richard Arnold said of the deal: ‘Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.’
‘Aperol is a fitting partner to help the club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years.’
Bob Kunze-Concewitz, the chief executive of Gruppo Campari, added: ‘With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.’
Gruppo Campari-owned Aperol joins a United partner portfolio that includes the likes of Nike, Aon, DHL, Chevrolet, Aeroflot and Bwin.
The Red Devils lost a third game in a row for the first time since 2001 in mid-week, after Sunderland took a one-goal lead into the Capital One Cup semi-final second leg on Tuesday.
