Manchester City and PUMA cement long-term partnership

Manchester City have agreed a long-term extension to their global partnership with sports company Puma, continuing a successful collaboration that began in the 2019/20 season.

The extended agreement will see PUMA and Manchester City continue to innovate and create products for the club’s growing global fanbase, entering into one of the longest kit partner agreements in the Premier League.

Since the partnership commenced, Manchester City have achieved significant success on the pitch, including the Treble-winning 2022/23 season, four consecutive Premier League titles, and multiple domestic cup competition wins for the men’s first team. Manchester City Women have also secured an FA Cup and League Cup victory.

The club’s Elite Development Squad (EDS) have claimed four Premier League 2 titles, while the Under-18s have won two FA Youth Cups and were named Premier League National Champions on three occasions.

Commercially, PUMA and Manchester City have set new global club sales records and co-created best-selling kits, such as the 2022/23 Colin Bell inspired home shirt worn during the treble-winning season. The partnership has also seen industry-leading innovations, including the launch of a kit in the metaverse with Roblox in 2022 and inviting fans to design a future kit using AI technology.

Puma’s subsidiary, Stichd, serves as Manchester City’s exclusive retail partner, having expanded the club’s retail presence with new City Stores. The new long-term partnership includes a commitment to further global expansion of the City Store network, including a new flagship store at the Etihad Campus.

Arthur Hoeld, Puma Chief Executive Officer, said, “PUMA’s partnership with Manchester City has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success were exceptional.”

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