Manchester City Agrees Stadium Naming Partner
Manchester City has announced Joie as the official stadium naming partner of its Academy Stadium.
The new partnership with baby gear brand Joie makes Manchester City the first Barclays Women’s Super League club to secure a commercial agreement for its stadium naming rights.
As part of the agreement, internal and external branding featuring the Joie logo will appear across the 7,000-seater stadium, with Joie continuing to get involved at every Women’s team fixture.
Gavin Makel, Managing Director of Manchester City Women, said, “Today is a really significant moment for Manchester City, as we welcome Joie as official stadium naming partner.
“Not only is this a huge moment for Manchester City Women but also for the wider club as the stadium changes name for the first time since its opening in 2014.
“A Women’s team partner since March this year, Joie shares our commitment to family values and high standards and we’re delighted the brand has chosen to extend its current relationship.
“It is a further reflection of the importance, growth and commercial appeal of Manchester City Women and the wider women’s game and we are excited to work together with Joie to maximise opportunities for families at our matches.”
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