Manchester City And Masdar Team Up
Manchester City has struck a global partnership with renewable energy and sustainable development company Masdar.
The Premier League club will work with Masdar – which operates primarily in the Middle East and North Africa, but has a presence in nearly 40 countries worldwide – on a range of partnership activations.
At the outset, the two parties will collaborate on the launch of a new global campaign designed to raise awareness on the importance of climate action and mitigating climate change.
The campaign will launch during the Masdar-hosted Abu Dhabi Sustainability Week from 15th to 19th January.
“At Manchester City, we have a commitment to grow sustainably and responsibly, whilst recognising that the club has the ability to use its voice to encourage the communities we connect with to do more,” said Stephan Cieplik, City’s Senior Vice President of Global Partnership Sales.
“In recent years we have made significant progress within this area. We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an official partner today to join us on this journey.”
Masdar CEO Mohamed Jameel Al Ramahi added, “Climate change is the defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity.
“Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”
