Manchester City Women have announced snuggs as their official period underwear partner in a first-of-its-kind deal.
The partnership will see snuggs, a leading period underwear brand founded in 2019, become the exclusive period underwear partner for the club.
Snuggs has sold over three million pairs of period pants and joins a growing portfolio of brands investing in Manchester City Women.
Club Captain Alex Greenwood has become a snuggs ambassador and will be the face of a co-branded collection, offering fans the chance to experience the same confidence as their favourite players.
Manchester City Women and snuggs will also collaborate on a programme to engage, educate and empower players in the City Girls’ Academy.
Charlotte O’Neill, Managing Director of Manchester City Women, said, “It’s great to be partnering with a brand equally focused on supporting players to perform confidently without compromise. I’m particularly looking forward to working together to support and educate the next generation of City players in our growing Girls’ Academy.”
Linda Sejdova, Founder of snuggs, said, “Women’s football is on an unstoppable rise, with greater investment, record-breaking crowds, and increased recognition on the global stage.
“This partnership represents the next evolution – ensuring that women have access to modern, 21st-century period care that provides them with the best support on and off the pitch.”
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