Manchester City Score Global Betway Partnership

29 Jul 2024 | Rory Jones

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Manchester City and Betway have entered a multi-year agreement which designates the gambling brand as the club’s global betting partner.

From the 2024/25 season, Betway will receive promotion both in-stadium, and across the Premier League champions’ digital platforms.

The partnership sees the Super Group-owned company expand its sport sponsorship portfolio, which includes a principal partnership with West Ham United that dates back to 2015, and deals with Arsenal and Brighton.

*Betway has served as West Ham’s principal partner since the 2015/16 season.*

Outside of the English top-flight, Betway has partnerships with LaLiga giants Atletico Madrid, as well as eight NBA franchises, and a league-wide agreement with the NHL.

“As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership,” said Ferran Soriano, CEO of City Football Group.

Neal Menashe, CEO of Super Group, added, “This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

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