Manchester City

Manchester City In Deal With Tappit

18 Oct 2018 | james.sanwell@benchmarksport.com
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Manchester City has announced a deal with cashless experience company tappit, to become the Club’s official Events Cashless Payment Partner for the UK and Asia Pacific. 

As part of the deal tappit will provide fans with a cashless card system at a variety of City events, including live screenings and mass participation events. Insights generated by the technology will then provide the Club with the opportunity for continuous development based on fan usage. 

Manchester City will also work with tappit to offer a variety of added-value features for fans using the platform.

Damian Willough, senior vice president of partnerships at City Football Group, said: “Manchester City is excited to be entering this partnership with tappit, whose cashless technology has proven popular at many live events. 

“The partnership comes at a time where football and technology are more closely linked than ever before – working with tappit will certainly help us utilise this. 

“We want our fans to enjoy interacting with the Club when attending one of our many live events around the world and we hope this partnership will give our fans some great new experiences.”

Jason Thomas CEO at tappit, commented: “We are delighted to be working with Manchester City and its fanbase across the world. 

“We are committed to helping clubs deepen relationships with their supporters and Manchester City shares our vision to deliver an incredible fan experience. 

“On top of this, the fact that they are a truly global organisation matches both our ambition and geographic reach, making them the perfect sporting partner.”

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