Manchester City Extends Display Deal
Premier League football club Manchester City has announced the renewal of its global partnership with LED display solutions providers Unilumin.
As the official LED display partner of Manchester City since early 2021, Unilumin has provided the club with its ‘Supersized LED’ two-tier digital display system, which was installed at the 55,000-capacity Etihad Stadium in May 2021.
According to a statement, the display has been a key contributor in the club’s pitch side media space becoming the most commercially valuable in the Premier League.
The extended partnership will see new technology in its control systems and enable content to be adapted depending on camera angle and weather conditions. Unilumin will continue to collaborate with the club on ‘the latest technological innovations and produce exciting content for fans.’
Scott Munn, Chief Executive Officer, China, City Football Group, commented, “We are delighted to announce the renewal of our partnership with Unilumin Sports. Their world-leading technology and expertise has allowed Manchester City to implement an exciting new platform and provide greater value and global impact for our partners and engage with our fans around the world.
“The team at Unilumin has impressed us with their passion for new ways to innovate, a value we prioritise highly within our club and wider organisation. We look forward to continuing to develop our relationship, share further expertise and continue our investment into the infrastructure of the Etihad Stadium.”
Tiger Lin, the President of Unilumin Group, added, “We had a pleasant cooperation with Manchester City in the past year. And we will use Unilumin integrated Metasight solutions to bring the ultimate audio-visual experience to fans around the world. I also hope that we will continue to strengthen cooperation, add brilliance to sports industry, and pass on the spirit of sports to tens of thousands of people who love sports.”
In recent months the club has also signed agreements with crypto-currency platform OKX, betting company LeoVegas Group and American sports drink Gatorade.
