Manchester City and viagogo announce ticketing partnership

Manchester City have announced a global partnership with Viagogo to provide fans with access to live men’s and women’s matches.

The multi-year agreement will see hospitality tickets from the club’s existing allocation for Manchester City men’s home fixtures and tickets for Manchester City Women’s fixtures made available directly on Viagogo’s platform.

With Viagogo operating in 195 countries and 33 languages, the platform’s reach will provide Manchester City fans worldwide with the opportunity to purchase tickets the flexibility to relist their tickets if they can no longer attend.

The partnership with Viagogo complements the club’s existing ticketing and resale infrastructure, adding another distribution platform for fans to easily access hospitality tickets.

The club will work with viagogo to leverage the platform’s data intelligence on ticketing purchasing habits to gain a deeper understanding of Manchester City’s local and global fanbase, allowing the club to tailor future ticketing solutions and services to better serve supporters.

Danny Wilson, Managing Director, Manchester City Operations, said, “We’re pleased to welcome viagogo as an official partner of Manchester City. By working closely with viagogo throughout this partnership, we will be able to offer a secure, safe option for fans to purchase hospitality in this way, improving access and best practices along the way alongside our current ticketing infrastructure.”

Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.