Manchester City lock in new tech partner
Manchester City have agreed a new multi-year partnership with global technology company Veritran.
Veritran, which is headquartered in Buenos Aries, will become the Premier League champion’s official fan identity partner with its technology integrating with the club’s existing infrastructure.
The collaboration will aim to ‘enhance processes and transactions for fans across key areas such as registration, memberships, and ticketing, ensuring a smoother fan experience.’
Kaitlyn Beale, Vice President, Global Partnership Sales, City Football Group, said, “As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans.
“We are excited by Veritran’s products and solutions and we look forward to working with them to implement this technology over the next few years.”
Marcelo Fondacaro, Chief Commercial Officer at Veritran, added, “At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world.
“This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LATAM tech companies to partner with Manchester City. With Veritran’s proven expertise and the club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”
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