Manchester City Partners With Betsafe
Gaming company Betsafe has agreed a new partnership with Manchester City, becoming the official betting partner for both the men’s and women’s teams.
The new agreement will allow Betsafe to have in-stadia initiatives, including branded kiosks, fan activations, LED advertising and an online presence as the club’s official betting partner.
On signing the partnership, Martina Brynielsson, global brand manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we’re over the blue moon to be working with Manchester City FC – we couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s ‘in it to win it’ mentality.
“With one of the largest fan bases and average attendances in the country, this exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”
Omar Berrada, commercial director of city football marketing, which oversees Manchester City FC’s commercial partnerships commented: “Manchester City FC are delighted to welcome Betsafe to the team as an official betting partner. Betsafe is one of the most innovative gaming companies in the industry and our shared commitment to ensuring fans have an exciting match day experience makes them an ideal partner for the club.
“We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our men’s and women’s teams.”
Manchester City, who are currently top the league, face newly-promoted Bournemouth FC on Saturday.
