Manchester City partners with VTEX to enhance digital commerce
VTEX has become the Premier League club’s Official Digital Commerce Orchestration Partner.
The enterprise digital commerce platform will support the club in streamlining online transactions, providing fans with a more integrated purchasing experience.
The collaboration will enabled fans to access Manchester City products and experiences through a single checkout process across online and mobile platforms.
The agreement aligns with the club’s broader digital strategy, which has focused on enhancing fan engagement through technology.
Greg Swimer, Chief Technology Officer, City Football Group, said, “We are proud to partner with VTEX as we further strengthen our position through implementing leading technology.
“We are looking forward to harnessing VTEX’s cutting edge technologies as we further integrate fans’ commerce experiences and bring new possibilities to our global commerce operation.”
Santiago Naranjo, CRO at VTEX, added, “Our partnership with Manchester City marks a turning point in how sports teams connect with their global community through seamless, unified commerce that offers multiple opportunities for fan engagement.
“Our collaboration is dedicated to transforming the fan experience, elevating engagement both in stadium and beyond with seamless interactions that bring them closer to the team, whether they’re at the game or following from anywhere in the world.”
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