Manchester City score Publicis Sapient as new partner

Manchester City have announced a multi-year global partnership with Publicis Sapient.

The deal will see the global digital consulting company become the official digital business transformation partner to the current Premier League champions.

According to City, the US-based firm will support the club’s ‘ongoing digital transformation strategy’ and help it ‘enhance its digital ecosystem.’  

As part of the partnership, the Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad and Joie Stadium in the UK and across the club’s social media channels. 

Roel de Vries, Chief Operating Officer, City Football Group, commented, “As a club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the club’s official digital business transformation partner. 

“Through the new partnership, we will benefit from industry-leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.” 

Nigel Vaz, CEO, Publicis Sapient, added, “We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people-first digital experiences. Together, we are building a dynamic and future-ready digital ecosystem that enhances fan engagement and operational excellence. 

“This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.”