Manchester City’s Touré Joins Nissan
Japanese car manufacturer Nissan has announced that the Ivory Coast and Manchester City midfielder Yaya Touré will become an ambassador for the brand’s UEFA Champions League Sponsorship.
As a global ambassador, Touré will join the likes of PSG and Brazil defender Thiago Silva and Barcelona’s midfielder Andres Iniesta in the automotive giant’s Engineers of Excellence campaign, which aims to boost the experience of football fans through a range of interactive activities. The campaign will see Touré feature in a series of new television and print advertisements for the UEFA Champions League, which will premiere in February 2015.
Commenting on the partnership, Roel de-Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand at Nissan said: ‘Nissan is delighted that Yaya Touré has joined our team as a global ambassador. As one of the greatest midfielders of his generation, Yaya Touré is the perfect ambassador for our brand as he possesses great all round skills combining pace, power and high technical ability – features Nissan incorporates into its vehicles.’
Nissan replaced Ford as the automotive partner of the UEFA Champions League in April, as part of a four-year deal with the governing body.
