Manchester Clubs Expand Portfolio Across Asia
Premier League rivals Manchester United and Manchester City continue to develop their partnerships throughout Asia and grow their global fan bases. United has extended its existing deal with Gloops, a social gaming partner in Japan, for a further year, whilst City has partnered with Malaysian body care brand Dashing.
The new two year deal will see Dashing become the Premier League champions’ official personal male care partner in Malaysia.
As part of the deal, Dashing will be entitled to licensing rights to use City’s crest and player imagery in national TV marketing campaigns and throughout social media. A chance to win a series of all-expense paid trips to Manchester to see the club play will also be available for Dashing customers.
Commenting on the partnership Rishi Pahwa, marketing manager for Dashing said: ‘We realise the love and passion for football and especially the English Premier League and are proud to reward Dashing users with a once in a lifetime opportunity for a VIP experience of the English Premier League.’
Meanwhile, Gloops is a market leader in the social gaming sector in Japan, with over 30 million users. Their Manchester United game ‘European Club Team Soccer Best Eleven Plus’ has had nearly 1.4 million downloads since its launch just over a year ago.
Gloobs will continue to license the Manchester United name and brand for the game, as well as work with the Manchester United Foundation.
The club’s group managing director Richard Arnold added: ‘Gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available.’
‘They are at the forefront of the development of social gaming in Japan and we believe they can continue to help the club deepen our engagement with our fans there.’
