Manchester United Adds New Sleeve Sponsor
Manchester United has confirmed a multi-year global partnership with American IT services company DXC Technology, which will see the two organisations work together to enhance the club’s digital offering to fans.
Under terms of the agreement, DXC will use its expertise in digital transformation to improve the way United engages with fans through its digital platforms, including manutd.com and the Manchester United app by utilising data and analytics technologies.
From the 2022/23 season, DXC will be visible on the club’s home, away and third kits, with its logo appearing on the kits’ sleeves, generating worldwide brand exposure for the global tech company.
DXC will also become the presenting partner of the club’s own charity, the Manchester United Foundation. The partnership will focus on how technology can have a positive impact on people, the environment, and society, working together to educate and inspire a new generation of science, technology, engineering, and mathematics (STEM) students, through digital workshops, programmes and in-person seminars.
Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson, said, “We are proud to welcome DXC as our principal shirt sleeve and digital transformation partner. We are two organisations with a shared belief in the power of technology and its role in improving the way in which we operate.
“DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and new and exciting opportunities to interact with fans. The possibilities are endless, and we are looking forward to working with DXC on our future digital offering.”
DXC Technology’s Chief Operating Officer, Chris Drumgoole, commented, “Manchester United is a club with huge history and we are proud to be part of its exciting new era for the club.
“Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organisations, Manchester United and DXC are experts in managing world-class operations. We stand shoulder to shoulder in our belief in the power of technology to win.”
DXC Technology, that also become the club’s digital transformation partner, joins a long list of United’s global partners. These include the club’s front-of-shirt partner TeamViewer, Cadbury, Chevrolet, DHL, and a recently added blockchain and training kit partner, Tezos.
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