Manchester United Appoints Ceo Of Media

21 Feb 2017 | tshego

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Phil Lynch has been appointed by Manchester United as its new chief executive officer of media, where he will be responsible for overseeing the club’s digital media strategy, as well as the management and operations of MUTV (including the new MUTV app), the creation and editorial oversight of the club’s official matchday programme and monthly magazines. Lynch will also oversee the club’s digital media partnerships and direct-to-consumer products.

Lynch was previously the global head and vice president of content & media partnerships at Yahoo in California, overseeing content partnerships across all verticals, as well as digital distribution.

During his tenure he was selected by Variety as one of ‘Hollywood’s New Leaders’ for 2016 and credited with developing Yahoo’s over the top live sports offering via securing broadcast rights and partnerships with the likes of the National Football League, National Hockey League, Major League Baseball and PGA Tour.

Prior to Yahoo, Lynch was the senior vice president, digital networks and games, for Sony Pictures Television. In this position, he was responsible for negotiating distribution deals and managing relationships with partners on behalf of Crackle, the studio’s multi-platform video entertainment network worldwide, and for acquisitions, programming, marketing and operations for Crackle’s English language services in the US, Canada and Australia. Additionally, he supervised and managed the game applications business for the Studio which includes games such as ‘Wheel of Fortune’ and ‘Jeopardy!’.

Richard Arnold, group managing director of Manchester United said: “Lynch’s appointment is an important step in the evolution of our digital strategy. He has a wealth of experience at Yahoo and Sony Digital that will add real value and insight to our thinking.”