Manchester United Apollo Tyres extend partnership

Manchester United have extended their strategic partnership with Apollo Tyres Ltd for an additional three years.

The renewed collaboration follows a 12-year relationship between the club and the tyre manufacturer.

Over the past 12 years, the partnership has connected both organisations with fans globally through campaigns. Apollo Tyres has reported a significant boost in brand equity and consumer trust, attributing this to the global visibility and connection with Manchester United’s fan base.

The announcement follows a visit by United men’s first-team players Harry Maguire, Diogo Dalot, and Andre Onana to Mumbai in May. The players were in India to launch the fifth season of the ‘United We Play’ programme, engage with fans, and speak to the media.

The three-year extension includes exclusive branding rights, co-branded fan experiences, digital content collaborations, and a grassroots football initiative aimed at developing young talent and promoting community engagement.

Omar Berrada, Chief Executive Officer of Manchester United, said: “During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure.

“As we move into this next chapter, we look forward to continuing to build on our shared legacy – driving further engagement with our fans around the world and creating lasting value, both on and off the pitch.”

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