Manchester United Extends Swissquote Deal

17 Apr 2016 | tshego

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Manchester United has announced official forex and online financial trading partner Swissquote is extending its global partnership with the club.

As part of the new portfolio of rights, Swissquote will have more presence on matchdays, including appearing on the club’s perimeter boards and post-match interview backdrop during Premier League, FA Cup and League Cup fixtures.

Swissquote customers who are Manchester United fans will have the chance to win hospitality tickets, a chance to go behind-the-scenes and watch the team train at the Aon Training Complex, to accompany the squad on European trips and other unique experiences.

Specialising in online banking, Swissquote’s services include online trading, foreign exchange and forex trading, as well as online private banking to its network of retail and professional customers.

The swiss-based company has also designed a ‘Forex Four’ challenge for United players Daley Blind, Michael Carrick, Matteo Darmian, Morgan Schneiderlin and Chris Smalling. Swissquote brought a giant ‘Forex Four’ board to the Aon Training Complex, putting the players head to head against one another.

Check out the first challenge – Blind vs Carrick – at Sport Industry TV.

Manchester United, group managing director, Richard Arnold said: “We are delighted Swissquote has not only extended its partnership with us, but enhanced its offering to our global family of 659 million followers. In a short space of time we have already achieved a lot together, thanks in no small part to what we have in common; always looking to innovate and be industry leaders.

“We have recently secured some new and exciting partnerships, however it is equally important for our long-term success that we enhance our relationship with existing partners. In this case, Swissquote understands the true value of working with us, having had first-hand experience of what the partnership can achieve.”

Swissquote, chief executive and co-founder, Marc Burki added: “We’re delighted to announce an extension to our global partnership, uniting with the world’s most popular football club, Manchester United. The new deal reflects the ongoing success in the development of our global brand, particularly in our key markets such as the Middle-East and Asia.

“So far our partnership has seen us offer fans engaging content with their favourite United stars, highlighting the parallels between the worlds of football and forex trading. We are looking forward to working even closer with the club who share our values of passion, integrity, teamwork and an unwavering commitment to excellence.”