Shorts: Manchester United, MCC, iGolf
Manchester United Foundation has partnered with PAW Patrol Live to offer pupils from a local special educational needs and disabilities school the chance to attend the live stage show.
Pupils from The Orchards Special School in Stretford, Trafford, a partner of Manchester United Foundation have been invited to attend the upcoming performance of PAW Patrol Live! The Great Pirate Adventure as special guests.
The collaboration forms part of the Foundation’s wider work across Greater Manchester, where it delivers outreach and educational programmes to over 42,000 young people annually.
The Foundation operates across 117 projects focused on youth development, health, education, and community engagement.
Children and their families will join the audience at AO Arena for the touring production, which has included live performances in other major UK cities throughout 2024. The experience follows a visit to Old Trafford earlier in the week, where pupils attended a themed party and received the surprise news of their invitation.
Ian Maitland, SEND officer for Manchester United Foundation, said, “This has been a wonderful experience for our young people and they can’t wait to go to the show.
“Many of the children have complex additional needs and don’t receive as many opportunities as others, but we always strive to give them special experiences through the Foundation and this will be one to remember for them and their families.”
Marylebone Cricket Club (MCC) has extended its partnership with Re:Water, the official water supplier for Lord’s.
The agreement sees Re:Water continue its role until December 2027.
Since the partnership began in 2023, Re:Water has played a significant part in improving MCC’s recycling rates, which have risen from 15% to 55%.
Re:Water supplies Lord’s with still and sparkling spring water in bottles made from 100% recycled aluminium, sourced and packaged at origin in Herefordshire. The aluminium bottles are lightweight, durable, and reusable. Re:Water has also supplied water for major global sustainability events, including the G7 Summit in Cornwall and COP26 in Glasgow in 2021.
Andy Muggleton, MCC Commercial Director, said, “Sustainability has been a priority at Lord’s for some time, which is why it was a straightforward decision to extend our successful partnership with Re:Water.
“Re:Water is a company that is aligned with our values, and since partnering, has helped us to reduce waste as we continue on the path towards becoming a net-zero carbon Club.”
England Golf has announced that American Golf has become an official sponsor of its iGolf initiative, securing naming rights for the iGolf Open.
The partnership will offer England Golf members and iGolf subscribers a 10% discount on their initial purchase from American Golf.
The retailer’s values align with England Golf’s mission to inspire and empower every golfer to play, regardless of skill level and background, promoting accessibility for all with the message ‘Play Your Way’.
The iGolf initiative, launched in 2021 to cater for independent golfers, has seen significant growth, now boasting over 66,000 subscribers. More than 18,500 of these subscribers have since transitioned into golf club membership.
American Golf will also be the naming rights sponsor of the iGolf Open and will be present at the Grand Final at The National Golf Centre at Woodhall Spa, offering giveaways.
Claire Hodgson, Head of iGolf, England Golf, said, “We’re thrilled to have American Golf on board, an organisation whose vision aligns with ours in making the game inclusive and accessible for all.
“iGolf is going from strength to strength, with record months in April, May and June, and by having American Golf on board, together we can branch out to more people by finding them a place in the game, whether it’s being an iGolfer or a club member.”
Technogym, a UK-based company specialising in fitness and wellness technology, has launched two temporary wellness pop-ups in Ibiza and Porto Cervo for summer 2025.
The spaces have provided access to Technogym’s digital ecosystem, including personalised training via the Technogym App and its AI-powered Technogym Checkup.
The Ibiza location, hosted within the Ibiza Gallery lifestyle hub, has featured guided training sessions led by Technogym Trainers and full access to Technogym’s connected equipment.
Technogym has worked with major clubs, federations and athletes across global sport, and currently supports fitness operations at venues including the Juventus Training Center and Paris 2024 Olympic facilities.
The summer activations have represented an extension of the company’s consumer-focused strategy in high-footfall locations during peak European travel periods.
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
