Manchester United Launches Global Fan Initiative
Manchester United has launched new fan initiative UNITED: LIVE to grow its global fan base. UNITED: LIVE will engage with the club’s 264 million followers in Thailand, Indonesia, South Africa and China through four events in Bangkok, Jakarta, Johannesburg and Beijing. The events will deliver two new programmes: Football Festival and Red v Red.
The Football Festival is set to take place in Bangkok, Jakarta and Beijing, and is a multi-zone football and entertainment experience. The full day event will provide fans with the opportunity to enjoy exclusive, live screenings and interactive experiences, live music acts, Manchester United Soccer Schools events, the chance for fans to quiz club legends in live Q&A sessions and club partner fan zones.
Red v Red will see two club legends go head-to-head with fans on the pitch, due to take place in Bangkok, Johannesburg and Beijing.
The first in the UNITED: LIVE series will go ahead in Bangkok on 13th and 14th December 2014 and will feature the inaugural Football Festival and Red v Red match with Manchester United legends Andy Cole and Ronny Johnson.
Commenting on the initiative, Richard Arnold, Manchester United group managing director said: “UNITED: LIVE is the latest example of the club’s determination to engage with its fans, wherever they live. These innovative and interactive events will allow our fans in Thailand, Indonesia, South Africa and China to share and deepen their passion for the club. With the help of our family of commercial partners we aim to captivate, entertain and interact with the people who make this club unique – its fans.”
The ballot for the free of charge tickets is open now and will be open until Sunday 30th November 2014.
