Manchester United partner with Parimatch
The multi-year deal sees Parimatch become the club’s official betting partner across parts of Asia, the Middle East and North Africa.
As part of the agreement, the operator’s branding will be visible on the LED hoardings during all of United’s home matches at Old Trafford.
This arrangement will begin with the football club’s first Premier League match of the new season. The partnership will also offer Manchester United supporters in the designated regions the chance to win club experiences, including VIP tickets. Parimatch is also the current sleeve sponsor and official betting partner of Leeds United.
Serge Portnov, CEO of Parimatch, said, “This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers. Together with Manchester United, we’re not just reaching fans – we’re creating experiences that will define how football partnerships should work.”
Marc Armstrong, Chief Business Officer at Manchester United, said, “Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.”
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