Manchester United Partners With New Era

11 Oct 2015 | tshego

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Manchester United has announced a multi-year partnership with US brand New Era, who will produce a range of club branded headwear.

The New Era range will include caps, baseball caps, visors, bobble hats and beanies, targeted at the club’s global fan base.

New Era, established in the US in 1930, has been the on-field cap for Major League Baseball for the last 81 years.

Manchester United Group managing director, Richard Arnold, said:”Manchester United’s success is built on the support of its fans. Throughout history, our supporters have pledged their allegiance to United by wearing the club crest and we are delighted to be partnering with New Era to bring fans a fresh approach to the branded headwear available to them.

“With over 90 years in the industry, New Era is the leading creator of leisure headwear, producing quality products for sports fans all over the world and we are excited to be introducing its products to our loyal fan base.”

Christopher H. Koch, president and CEO of New Era added: “We couldn’t be more thrilled to partner with Manchester United on a global level. As New Era continues to expand its international reach, growing our business in world football was a natural progression. A partnership with such a globally revered club is a great opportunity for us to bring quality headwear to the football market.”