Manchester United crack open Tiger Beer partnership
Premier League outfit Manchester United have inked a new partnership with Tiger Beer, which becomes the Red Devils’ official beer partner.
The Singaporean company’s branding will be displayed on LED boards at Old Trafford, and will feature for the first time during United’s Premier League fixture against Brentford on 19th October.
This deal, which is intended to enhance United’s presence in Asia, also includes co-branded watch parties, opportunities for fans to win matchday experiences at Old Trafford, and the chance to receive training and mentorship from the club’s coaches and legendary players.
“Football has always been a natural association for Tiger – it’s a sport that ignites passion, brings people together, and celebrates the same energy that drives our brand,” said Sean O’Donnell, Brand Director at Tiger Beer.
“We look forward to bringing the electrifying energy of matchday at Old Trafford to fans across the globe.”
Florence Lafaye, Commercial Director at Manchester United, added, “Tiger Beer’s dedication to connecting fans globally aligns perfectly with our goal to bring our fanbase closer to the club than ever before.
“Together, leveraging the power and reach of Tiger Beer, we look forward to creating unique and unforgettable experiences for our fans all around the world, especially those in Asia who are such a vital part of the Manchester United community.”
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