Manchester United teases collaboration with Drama Call and adidas

Manchester United has featured a new short film produced by Drama Call to preview its second collaborative collection with adidas and the Manchester-based streetwear brand.

The video has included appearances from first-team players Alejandro Garnacho, Casemiro, Gabby George and Leny Yoro, as well as former club captain Bryan Robson and Drama Call founder Charlie Bows. Each individual has appeared wearing pieces from the upcoming release while working in a fictionalised version of the brand’s warehouse.

The short film has included references to Manchester United’s ‘Bring Back’ apparel range, which was launched earlier this year to mark the 1991 UEFA Cup Winners’ Cup victory. The new collection has also featured a co-branded football, the first time the three-party collaboration has extended beyond clothing.

Drama Call and Manchester United first worked together in 2023, when they released a modern rework of the club’s 1988 third kit. The new capsule is expected to follow a similar design direction.

Founded in 2017, Drama Call has maintained a Manchester identity while building a presence internationally.

The brand has previously collaborated with local artists including Aitch and Tunde.

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