Manchester United Sign Partnership With Zong
Manchester United’s latest local telecoms deal has been signed in Pakistan, with the club agreeing a three-year partnership with Zong.
The Pakistani company will be able to offer interviews, news and behind the scenes access to its subscribers, as well as showing all Manchester United’s goals. United have similar deals in place with a range of companies in various markets around the world, including Globacom in Nigeria, Bharti Airtel in a range of countries in Asia and Africa, and MTN in South Africa.
‘It is a relatively young company but has ambitions to be one of the major players in the country,’ said Manchester United commercial director Richard Arnold of Zong. ‘Partnering with United will give them high visibility, as well as helping the club to communicate directly with millions of our supporters there.
‘Using our digital assets to engage our global fanbase is an increasingly-important part of our commercial strategy and we are very excited about the possibilities presented by this partnership.’
