Manchester United Signs New Global Partner
Gulf Oil International has been unveiled as Manchester United’s first official global lubricant oil and fuel retail partner.
The three-year global partnership, the first of its kind for a Premier League club, will enable Gulf Oil International to engage with United’s fans.
The fuel retailer’s logo will also feature on the club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
Manchester United, group managing director, Richard Arnold commented: “While both Manchester United and Gulf have evolved and adapted since their foundation more than 100 years ago, neither has forgotten its roots. Gulf always seeks to demonstrate its core values of quality, endurance and passion, which are principles that are also held by the club.
“Gulf Oil International already has significant experience in sport and we are looking forward to working with them to expand that into football. Through this partnership we will further our commitment to reach our fans around the world, especially in Asia.”
Gulf Oil International’s, vice president, Frank Rutten said: “Gulf is regarded as an iconic brand in motorsport circles, but this is a truly exciting opportunity for Gulf to expand beyond our motorsport sponsorships and to stand on the global stage – showing the ambition and growth aspirations of the brand.
“This partnership with Manchester United, surely the world’s greatest football name, brings together two brands with incredible heritage, a pride in performance excellence and the ability to listen to the wishes of their customers – the fans in the case of Manchester United – and turn this into action. We are extremely excited about the prospect of moving forward together.”
