Manchester United Tie Up Deal
Manchester United has agreed a multi-year global partnership with Wow Hydrate.
The new deal sees the sports and fitness drink brand become the Premier League football club’s official sports hydration partner.
The collaboration will see Wow Hydrate and the club work together to ‘deliver campaigns, featuring both the men’s and women’s first teams,’ as it looks to capitalise on United’s global fan base.
From 16th November, the Wow Hydrate products will also be made available at the club’s 74,300-capacity Old Trafford home stadium, and across the men’s, women’s and academy training facilities at the club’s Carrington Training Centre.
To announce the partnership, the two organisations have released exclusive new content featuring United first team players such as, Lisandro Martinez, Mary Earps, Harry Maguire and Alejandro Garnacho.
Jake Brocklesby, Global Director of Wow Hydrate, said, “This partnership aligns with the ambitions we have for the brand – redefining the sports and fitness drinks market, and becoming the leader in our space. We can think of no better club to combine with to showcase our science-led approach and innovative technology.”
Queenie Porter, Managing Director of Wow Hydrate, added, “This is a major step for our brand. We wanted a mutually beneficial partnership that would allow us to develop impactful community and grassroots programmes, and this agreement delivers on that. We are excited to see the club’s supporters discover and interact with Wow Hydrate in the weeks and months ahead.”
Victoria Timpson, Chief Executive Officer of Partnerships at Manchester United, commented, “Wow Hydrate is a progressive and ambitious brand, and we are extremely excited to be partnering with them. We look forward to not only introducing our global fans to the science behind its range of hydration products, but also support the work it does within our footballing community.”
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