manchester United Wraps Up Sweet Deal
Manchester United has extended its partnership with British confectionery company Cadbury.
The new deal will see Cadbury continue to work with the Red Devils on the creation of dual-branded confectionery products and national campaigns that will aim to focus on ‘community’.
Cadbury, part of the Mondelēz International brand family, has worked with Manchester United on a numerous community initiatives since they first partnered in 2020, as have other Mondelēz brands such as Oreo, Toblerone, Milka, and belVita.
Some of the most high-profile charitable initiatives that are set to continue include ‘Donate Your Words’, which helped to tackle loneliness in the elderly, and ‘Give A Doubt’ which addresses self-doubt amongst Britain’s youth.
As part the renewal, Cadbury will also launch its biggest ever ticket giveaway in when Manchester United’s 2023/24 season kicks off in August.
Victoria Timpson, Manchester United CEO of Alliances and Partnerships, said, “We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far.
“Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.”
Nick Rogers, Sponsorship Lead, Northern Europe and Mondelēz International, added, “We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.
“At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important.
“In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”
