Manchester Utd Strengthen African Ties
Manchester United has announced a multi-year sponsorship with Chi Limited to become the club’s Official Soft Drinks Partner in Nigeria.
The deal will allow the fruit juice company – which includes brands such as Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea – to use the Manchester United crest and club imagery on a range of products throughout the country.
Manchester United’s Group managing director, Richard Arnold said of the deal: ‘We are delighted to welcome Chi Limited as an official partner of Manchester United. With over 30 years of experience, Chi has a commitment to the health and well-being of the local population by producing high quality, market leading products.’
‘We have close to 35 million followers in Nigeria who are some of the most passionate in our global fanbase, something that we fondly remember after playing in Abuja in 2008. We hope that this partnership will help bring these fans closer even to the Club they love.’
Chi Limited’s head of marketing, Probal Bhattacharya described the partnership as between two of the most cherished brands in Nigeria, he said: ‘As a company, we are proud to partner with such a reputable and successful club like Manchester United whose tradition of excellence is in tandem with ours.’
‘We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita100% Juice and Chi’s other beverage offerings, as they relish every moment of the beautiful game.’
Chi Limited joins a growing number of brands with regional partnerships with the club in Africa, including Globacom, MTN and Airtel Africa.
