Maplin Electronics Backs UK Snooker Champs

Snooker has been buoyed by a fresh cash injection after Maplin Electronics
struck a deal with the sport’s governing body to sponsor the UK Championships
for the next three years.

The electronics brand’s deal with World Snooker, brokered by sports marketing
giant IMG, brings another major new business sector to the sport as it looks to
bounce back following the tobacco sponsorship ban.

IMG has been retained by World Snooker to sell the commercial rights of their
events – UK Championship, the 888.com World Championship, the SAGA Insurance
Masters and the Royal London Watches Grand Prix.

This latest deal completes the sales process for the portfolio of events that
receive extensive BBC television coverage.

This year’s Maplin UK Championship, runs from December 4 to 17 at the
Barbican Centre, York and features the top 32 players in the world rankings and
16 qualifiers.

Maplin Electronics has 114 stores nationwide and offers over 12,000 products
covering a broad range of categories; from everyday electrical items through to
specialist electronic components and equipment.