Marlboro Nears New Ferrari Tie-up
24 Jan 2011 | tshego
Marlboro is reportedly on the verge of agreeing a new deal with F1 outfit Ferrari as its current deal nears completion.
The new sponsorship deal would be until 2014 with tobacco company Philip Morris.
Marlboro has been Ferrari’s title sponsor since 1997, but its latest agreement is set to expire at the end of 2011.
The current deal does not involve any branding on the car after tobacco sponsorship was banned in 2007.
Also, the controversial barcode disappeared from the car’s engine cover last year.
A Ferrari spokesman said: ‘The current agreement will expire at the end of this year. There is not yet any agreement for the next years but there are all the conditions to sign a new one.’
