Mastercard Extends Champions League Deal
MasterCard has extended its UEFA Champions League sponsorship for the next three seasons through to 2018, taking the overall partnership into a 24th year.
The agreement will see MasterCard continue as support the UEFA Super Cup, UEFA Women’s Champions League final and the UEFA Youth League finals, as well as act as official provider of UEFA Champions League player mascots.
MasterCard began their partnership with UEFA in 1994, just two years after the inception of the Champions League, and have remained a key partner ever since.
Raja Rajamannar, chief marketing officer, MasterCard, said: “We are very proud and excited to renew our sponsorship of the UEFA Champions League, a long-standing partnership dating back to 1994. During this time we’ve seen countless priceless moments on the pitch and the passion of the fans has continued to grow around the world for this great competition.
“Association with key sporting events is an important way that MasterCard can directly connect fans and people around the world to the priceless possibilities associated with their passions.
“We look forward to another three seasons of supporting Europe’s premier club competition along with the UEFA Super Cup, UEFA Women’s Champions League final and UEFA Youth League finals.”
Guy-Laurent Epstein, marketing director, UEFA Events SA, added: “We are very pleased to continue our long-standing partnership with MasterCard. Having a global and trusted company like MasterCard as a UEFA Champions League sponsor is a great asset, and we are delighted to have them on board.
“Through their extensive activations on a global level, MasterCard will continue to play an integral role in bringing the UEFA Champions League closer to fans.”
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