Mastercard Renews Champs League Deal
08 Apr 2009 | tshego
MasterCard has renewed its lucrative multi-million pound sponsorship of the UEFA Champions League for a further three years for the new rights cycle running from 2009 to 2012.
The new contract, which also includes sponsorship of the UEFA Super Cup in 2009, 2010 and 2011, will see MasterCard continue to leverage the sponsorship through their exclusive product category: payment systems.
MasterCard joins Heineken, Sony and UniCredit as the fourth official partner for the tournament for the 2009-2012 seasons.
The deal was brokered by TEAM Marketing AG, the exclusive marketing agency of UEFA for the UEFA Champions League.
