Ahead of the start of the 80th edition of the Masters tournament on Thursday, English hopeful Matt Fitzpatrick has signed as the first brand ambassador of Hole19.
As part of the deal Matt, the current world number 43 and 2015 British Masters champion, will become the new face of Hole19, a platform that connects the world of golf.
Matt will use Hole19 to help boost the use of technology within the game at an amateur level by using it as his exclusive digital app within the golfing space. The partnership will see Matt regularly share his golfing experiences on the platform, be it rounds, videos or pictures.
Matt started the partnership by posting through the Hole19 app to his social media platforms on Wednesday during his practice round.
During the competition itself, and because on-course use of technology is strictly prohibited in the professional game, Matt’s caddy will share detailed information and analysis on the round at the end of each day.
Commenting on the partnership, Matt said: “Joining the growing Hole19 community is something I’m really excited about this season. I’m very keen on simple tools to track my stats and engage with fellow golfers across the globe, and Hole19 is the perfect platform for that.”
Anthony Douglas, founder, Hole19, added: “Matt has one of the best fairway accuracies on Tour and is everything the Hole19 community represents – a new generation of tech-savvy golfers, keen on tracking their stats.”
“Having him on-board isn’t just about getting a unique insight into how professional golfers play the game. It represents a much bigger step change in terms of how the golf ecosystem and technology work better together. We are delighted to have him on board and look forward to sharing many exciting moments with him in the coming years.”