Matchroom Boxing recruits Ten Toes

Matchroom Boxing has appointed Ten Toes as its lead digital agency. 

The boxing promotor has described the new relationship as key to its ‘ambition to supercharge growth across social media channels and beyond.’

As per the agreement, which begins in February, Ten Toes will ‘drive the development and implementation of a new content strategy, including how Matchroom works with its existing and new partners across branded content and digital partnerships.’

Ten Toes will then provide always-on consultancy across branded content, event coverage and paid social media management to help further elevate Matchroom’s position as the worldwide premier boxing promoter.

Josh Hershman, Ten Toes’ Global COO, said, “This is an incredibly exciting new client for Ten Toes. Not only does it continue to diversify our client base across multiple sports, but shows how we are continuing to partner with the biggest rights holders in sport. 

“Matchroom and Ten Toes share an ambitious and entrepreneurial spirit which means I am sure this will be a winning partnership. With access to the biggest talent in boxing, events on a global stage, and plugged into the brilliant set-up already in place, there is no limit to what we can achieve together.”

Matchroom Boxing CEO, Frank Smith, added, “We are delighted to introduce Ten Toes as our new Social Media agency partner. It is an important growth area for our business, where we continue to amplify our world class events and heighten the profiles of our elite roster of fighters. Ten Toes will help offer us further expertise to extend our reach and engagement across multiple, global audiences.”