Matchroom Boxing unveils remastered brand identity
Matchroom Boxing has unveiled a remastered brand identity, marking a significant milestone for Eddie Hearn’s global promotion.
The world’s leading boxing promotion, established in 1987 by Matchroom Sport President, Barry Hearn OBE, has been at the forefront of the sport for four decades. It has promoted iconic names such as Frank Bruno, Lennox Lewis, Nigel Benn, Chris Eubank, Anthony Joshua, Katie Taylor, and Dmitry Bivol.
Matchroom Boxing has built a formidable reputation globally, transforming boxing into a mainstream spectacle through its association with broadcast partners DAZN.
The rebrand is the culmination of a 12-month journey, gathering input from fighters, staff, and hundreds of fans. Matchroom Boxing’s new identity was developed in collaboration with data-driven sports marketing agency Two Circles. The design draws inspiration from a brand rooted in tradition yet ready for the future, with a bold aesthetic aimed at resonating with a digital-first audience.
The refreshed identity also reflects Matchroom Boxing’s commitment to community, excellence, and ushering in the next generation of the sport’s stars.
The new look and feel will roll out across all of Matchroom Boxing’s platforms and at upcoming events, starting with Jack Catterall vs. Harlem Eubank on 5th July, from Manchester’s AO Arena, broadcast live worldwide on DAZN. This will be followed by Jesse ‘Bam’ Rodriguez battling Phumelele Cafu on Saturday, 19th July, at Ford Center at The Star in Frisco, Texas.
Eddie Hearn, Matchroom Sport Chairman, said, “Matchroom Boxing has been at the forefront of the most iconic nights in the modern history of the sport and this reimagined brand identity represents our move into a new frontier.
“The future starts now. This represents our continued growth and determination to deliver the very best events, with the best fighters, across the world.”
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