Matchroom Sport And Betvictor Expand Multi-sport Deal
Matchroom Sport has expanded its partnership with BetVictor, seeing the UK gambling brand acquire title sponsorship rights to a range of snooker, pool and darts events for 2024/25.
As per the agreement, BetVictor will serve as the title partner of World Snooker Tour’s Home Nation Series events including the English Open, Northern Ireland Open, Scottish Open and Welsh Open. Each winner of the competitions will receive a BetVictor bonus of £150,000.
In pool, BetVictor has become the title sponsor of the UK Open Pool Championship, ahead of the third edition of the event, which will take place between 7th and 12th May.
BetVictor will additionally be the title sponsor of the 2024 World Cup of Darts, which will comprise 40 countries, and will be staged at the Eissporthalle in Frankfurt.
Matchroom Multi Sport CEO, Emily Frazer, said, “We are thrilled to further strengthen our partnership with BetVictor, a company that shares our commitment to excellence and innovation in sports entertainment.
“Together, we will deliver unparalleled experiences to fans worldwide across our iconic tournaments, including our Championship League Snooker Ranking and Invitational events, as well as our prestigious UK Open Pool Championship.”
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