Matta Launches Olympic Skateboarding Campaign
MATTA is helping to launch the news that skateboarding is to make its debut as an Olympic event at Tokyo 2020.
Skateboarding’s inclusion at Tokyo 2020 reflects the International Olympic Committee’s (IOC) recent shift to create an urbanisation in sport and focus on a youth audience.
The announcement launches on the internationally recognised annual #GoSkateboardingDay which encourages people to give skateboarding a go.
James Hope-Gill, CEO at Skateboard England said: “We’re really excited that skateboarding is going to be included in the Olympics and that MATTA have created a fantastic way for us to spread the news.”
“While Skateboarding’s Olympic inclusion was decided last August, we believe that general awareness is still quite low, so today’s a great opportunity for us to celebrate the news.” added Hope-Gill.
Matt Campbell, executive creative director at MATTA said: “The opportunity to work with James [Hope-Gill] and the Skateboard England team at this incredibly exciting time was not something we wanted to miss, and we are looking forward to seeing how Skateboarding evolves as a sport between now and 2020.”
The event will encompass two disciplines for both men and women in Tokyo, ‘Park’ and ‘Street’.
