Maui Jim Signs Dementieva

Maui Jim, the Hawaiian manufacturer of sunglasses, confirmed today that they have entered into a partnership with the world’s number seven ranked tennis player Elena Dementieva.

Under the agreement, Elena will be a brand ambassador for Maui Jim, promoting its products on a global level with various forms of marketing, advertising, PR, Communications and Promotions.

Maui Jim started selling sunglasses on the beaches of Maui, Hawaii in the early 1980’s – since then the company has emerged into Maui Jim PolarizedPlus.