Maverick Race Signs Up Inov-8
Maverick Race and trail running brand inov-8 have partnered for the upcoming 2017 season.
Inov-8 delivers off-road running footwear, apparel and equipment and will now become the title sponsor of Maverick Race’s Original Series and be involved with its new X Series.
The brand will help the trail running event deliver the series, which will now be known as ‘The Maverick inov-8 Original Series’ and next year will be the third instalment, including 15 events.
The events are held in national parks and areas of outstanding national beauty, from Devon to Yorkshire, and include 5km, 10km and half races.
The new Maverick Race X Series, scheduled for 2017, will feature trail running events of 10km, half marathon and marathon distance over tougher terrain and increase elevation gain.
Justin Bufton, director of Maverick Race, said: “We’re so excited about teaming up with inov-8 for 2017. Having been massive advocates of their products for many years, we’re really sold on it. We believe that in the world of trail running there is no better brand out there.
“With Maverick’s ethos of getting people out to run in some of the UK’s most beautiful spots and inov-8’s philosophy of creating products where the athletes’ interaction with the environment is the single most important factor – it’s the perfect recipe for success and fulfilment.”
Michael Price, inov-8 director of product and marketing, added: “We’re really pleased to be teaming up with Maverick Race for 2017. We strongly believe in investing in the trail running community and supporting trail runners. Since joining inov-8 in September, I’ve fully immersed myself into the trail running community and have been inspired to push my own running boundaries. We want to help more runners in the trail running community do the same in 2017.”
